You keep telling yourself you'll start your weight loss journey soon… because somehow, waiting feels easier than facing the discomfort of change.You've tried countless diets. Some have worked, at least for a while. But nothing has truly stuck or felt sustainable.Life is hectic. Between work, family, and social commitments, your health keeps getting pushed to the bottom of the list. You're constantly drained, running on empty, and struggling to find the energy to even begin.You avoid mirrors because you don’t like what you see or how it makes you feel.Your wardrobe is full of clothes you love… but haven’t felt confident enough to wear in ages.You feel stuck. Overwhelmed. Unsure where to begin.And deep down…You want to feel confident, sexy, and strong, not just someday, but soon.You crave the comfort of feeling good in your own skin.You dread summer or holidays because the thought of wearing less or putting on swimwear makes you anxious.If any of this resonates, you're not alone. And more importantly, you're not without support.As a personal trainer for weight loss, I’ve helped hundreds of people break through these exact struggles with a proven, sustainable approach that works in real life, not just on paper.
This isn’t just another diet guide. It’s a roadmap to lasting results, built around my four pillars that actually work.What you’ll learn in this guide:✅ Why most weight loss plans fail and how to fix it ✅The 4-pillar system that transforms your body and mindset ✅ How to eat smarter without giving up the foods you love ✅ Simple habit shifts that make healthy living automatic ✅ How to stay motivated and in the right mindset even when life gets messy
Download My FREE Guide & Learn The 4 Pillars of Sustainable Weight Loss
Hi, I’m John, a personal fitness trainer, nutrition expert and behaviour change coach of 17 years, based in and around Lichfield, UK.My passion is helping real people lose weight without restriction, burnout, or guilt.I know what it’s like to feel stuck in the never-ending cycle of diets, motivation crashes, and starting over every Monday. That’s why I created my 12 week ‘habit control’ program that focuses on what actually works: exercise, nutrition, habits, and mindset.My approach is simple:1. No fad diets 2. No punishing workouts 3. No shameJust real strategies that fit your life and help you build a body and mindset you’re proud of.I’ve helped dozens of clients lose 2-3 stone/10-20kg and finally feel in control of their health. And I’d love to help you do the same.Whether you are looking for online personal training or mobile personal training, I've got you covered as I offer both options.
"I got to my goal weight and I've improved my general fitness. I am proud that I can now jog 5k in under 30 mins. Before, I couldn't jog 100m without gasping for breath!"— Adam, 48
"The program exceeded my expectations and provided me with all the necessary tools. The nutrition sessions were really what made the biggest difference for me. I learnt to make healthier nutritional choices and started to actually enjoy the food I ate again."— Kay, 52
If you want this ‘done-for-you’, my 12 week program covers this in detail. Just fill in the form below and I will get in touch to book you in for a FREE call with me.
Based in Lichfield, I train clients locally but also online across the UK.I bring over 17 years of experience helping people transform their bodies and reclaim their confidence.While I’ve worked across many fitness niches, from strength and performance to rehab and mobility; my true focus has always been sustainable weight loss.As a personal weight loss coach and personal fitness trainer, I take a holistic, client-first approach. That means no cookie-cutter plans, no unrealistic expectations, just real, lasting results built around you.We start with a full assessment to understand your current fitness level, lifestyle, and goals. From there, I build a personalised plan that targets fat loss from every angle, combining proven training methods, habit change strategies, and nutritional guidance tailored to your needs.Below are the main areas I focus on with clients:
Fat Loss 🔥
This is where I shine. I’ll show you how to burn fat efficiently; both in and outside our sessions, using science-backed strategies that leave no room for failure.
Functional Strength 💪🏻
Build lean muscle, boost your metabolism, and reshape your body with workouts tailored to your ability and goals.
Habit & Behaviour Change 🧠
Fat loss isn’t just physical — it’s mental. I’ll help you shift your mindset, build better habits, and stay consistent even when life gets chaotic.
Cardiovascular Training 🏃
Improve your endurance and heart health with cardio routines that complement your fat loss goals, without burning you out.
Flexibility & Mobility 🧘🏻♀️
Stay injury-free and move better with targeted stretching and mobility work that fits seamlessly into your routine.
Expert Nutrition Guidance 🥗
You’ll get expert advice and a custom diet plan designed to fuel your body, support fat loss, and keep you feeling energised.
Progress Tracking 📲
With my coaching app, you’ll receive regular assessments, feedback, and progress updates so you always know where you stand and how far you’ve come.
Online Fitness Coaching 🌎
Whether you're local to Walsall or training from home, my online coaching gives you full access to personalised plans, direct support, and accountability — all from your phone.
If you’re tired of quick fixes and want a proven, personalised approach to fat loss, I’m here to help you make it happen.
